I first thought you had to be at least 18 years of age to be in this aisle because of the "Adult Cereal" label. Would a section label that reads "Cereal" not be enough here? Looking up and down the aisle I noticed that some category manager actually dove down to the minutiae of labeling "Adult Cereal", "Kid Cereal" and, wait for it.... "Family Cereal" sections! What if I'm looking for a box of Count Chocula? Would it be in the adult section because I'm biologically an adult, or in the kid section because it was marketed to kids, or in the family section because both adults and kids like it? I can't figure this out because I didn't have my bowl of Wheaties this morning. I couldn't find what section it was in.